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Naumachia and Cisco Saudi Arabia: LEAP 2022

The international technology LEAP took place in Riyadh, Saudi Arabia, from 1 to 3 February, where over 350 speakers from 80 countries and more than 700 exhibitors from all over the world gathered to face the challenges of the future, showing the progress of the most advanced technologies.

For the occasion, Naumachia installed a Holostage inside the Cisco Saudi Arabia booth where visitors witnessed the incredible communicative impact of Holography, expressed in different ways. Wiithin the hardware, over 30 Cisco speakers appeared as holograms, with their speeches accompanied by the content of their presentations, also transformed in holograms; the speakers, physically present, were also able to enjoy their presentations in holographic format and interact with them, thanks to the Immersive Slide Show; visitors, in addition to attending the presentations, had the opportunity to try the experience of being transformed into a hologram thanks to the Holographic Telepresence.

Digitization, realism, “wow” effect and effectiveness, a mix that has captured the attention of the public and has shown, within an important context such as that of LEAP, Holography as a natural landing stage for the world of communication of tomorrow.

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